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|a Marketing mistakes and successes /
|c Robert F. Hartley.
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250 |
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|a 10th ed.
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260 |
# |
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|a Hoboken, NJ :
|b Wiley,
|c c2006.
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300 |
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|a viii, 374 p. ;
|c 23 cm.
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|a 9780471743217
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1 |
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|a Hartley, Robert F.,
|d 1927-
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|a Marketing mistakes & successes
|
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# |
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|a 65.01
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|a Marketing
|z United States
|v Case studies.
|
650 |
# |
7 |
|a Management.
|2 inist
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650 |
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|a Mercadotecnia
|z Estados Unidos
|v Estudios de Caso.
|
650 |
# |
7 |
|a Gestión.
|2 inist
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|a ##2006295920
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|a HF5415.1
|b .H37 2006
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|a SISPL
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|3 Reseña
|u http://www.loc.gov/catdir/enhancements/fy0645/2006295920-d.html
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4 |
1 |
|3 Indice
|u http://www.loc.gov/catdir/enhancements/fy0645/2006295920-t.html
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|c BK
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