Managing innovation : integrating technological, market, and organizational change /
Guardado en:
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| Formato: | Libro |
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| Publicado: |
Hoboken, NJ :
Wiley,
c2009.
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| Edición: | 4th ed. |
| Materias: |
Tabla de Contenidos:
- Innovation : what it is and why it matters
- Innovation as a core business process
- Building the innovative organization
- Developing an innovation strategy
- Sources of innovation
- Innovation networks
- Decision making under uncertainty
- Building the innovation case
- Creating new products and services
- Exploiting new ventures
- Capturing the benefits of innovation
- Capturing learning from innovation.
