Una comparación entre los perfiles de los turistas de dos rutas del vino italiano

The study presents a comparative analysis of the wine tourism demand characteristics on two Italian wine routes. The research focuses on the more significant aspects that contradistinguish the wine tourists who frequent the Piave Wine Road and the Soave Wine Road, relying on 576 tourists' inter...

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Autor principal:	Galletto, Luigi
Formato:	Online
Lenguaje:	eng
Publicado:	Facultad de Ciencias Agrarias-UNCuyo 2018
Materias:	ruta del vino perfil del turista del vino regresión logística wine route wine tourist profile logistic regression
Acceso en línea:	https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3010

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spelling	I11-R107article-30102022-11-09T18:13:02Z A comparison between tourists' profiles in two Italian wine routes Una comparación entre los perfiles de los turistas de dos rutas del vino italiano Galletto, Luigi ruta del vino perfil del turista del vino regresión logística wine route wine tourist profile logistic regression The study presents a comparative analysis of the wine tourism demand characteristics on two Italian wine routes. The research focuses on the more significant aspects that contradistinguish the wine tourists who frequent the Piave Wine Road and the Soave Wine Road, relying on 576 tourists' interviews. Through logistic regression, the identified variables may increase the relative propensity for a wine tourist to choose one or other itinerary. The results confirm a rather significant diversity between the two profiles (84% of cases are correctly classified). They show that the aspects that imply a greater propensity to travel along the Piave Wine Road rather than the Soave one correspond to an elderly foreign, university graduate tourist who have travelled for more than 3 days. This tourist pursues cultural activities, visits friends or acquaintances and tours with them. On the contrary, the latter one is more often preferred by someone aged less than thirty, who has learned of the route on a tourist board. He is less inclined to buy local wines and he spends less than 20 euro per meal. In this road is much more common the tendency to consider the wine tourism experience complete. Understanding the aspects that distinguish own wine tourists from other routes tourists allows Road Associations to position themselves better in an increasingly competitive market, in order to prepare appropriate territorial marketing strategies in relation to the wine tourism target that they intend to reach. El estudio presenta un análisis comparativo de las características de la demanda de turismo del vino en dos rutas del vino italiano. En particular, la investigación se centra en los aspectos más importantes que distinguen a los turistas del vino que frecuentan la Ruta del Vino del Piave y la Ruta del Vino Soave basándose en 576 entrevistas. A través de regresión logística, se pueden identificar las variables que más aumentan la propensión relativa para un turista del vino a elegir uno u otro itinerario. Los resultados confirman una diversidad bastante significativa entre los dos perfiles (84% de los casos son clasificados correctamente). Los resultados muestran que los aspectos que implican una mayor propensión a viajar a lo largo de la ruta del vino Piave en lugar de la ruta del Soave son: turistas ancianos, graduados, extranjeros, viajando por más de 3 días, que realicen actividades culturales, visitas a amigos o conocidos y viajar con ellos. Por el contrario, la preferencia por la segunda ruta se refleja mejor en los jóvenes menores de treinta años que han conocido el camino a través de organizaciones de turismo, están menos dispuestos a comprar vinos locales y gastan menos de 20 euros por comida. En esta ruta, es mucho más común la tendencia a considerar la experiencia del turismo del vino completa. El conocimiento de los aspectos que distinguen a los turistas del vino permite posicionarse adecuadamente en un mercado cada vez más competitivo y preparar estrategias de marketing apropiadas en relación con el target del turismo del vino que desean lograr. Facultad de Ciencias Agrarias-UNCuyo 2018-07-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3010 Revista de la Facultad de Ciencias Agrarias UNCuyo; Vol. 50 No. 1 (2018): January-June; 157-170 Revista de la Facultad de Ciencias Agrarias UNCuyo; Vol. 50 Núm. 1 (2018): Enero-Junio; 157-170 1853-8665 0370-4661 eng https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3010/2172
institution	Universidad Nacional de Cuyo
building	Revistas en línea
filtrotop_str	Revistas en línea
collection	Revista de la Facultad de Ciencias Agrarias
journal_title_str	Revista de la Facultad de Ciencias Agrarias
institution_str	I-11
repository_str	R-107
language	eng
format	Online
author	Galletto, Luigi
spellingShingle	Galletto, Luigi Una comparación entre los perfiles de los turistas de dos rutas del vino italiano ruta del vino perfil del turista del vino regresión logística wine route wine tourist profile logistic regression
author_facet	Galletto, Luigi
author_sort	Galletto, Luigi
title	Una comparación entre los perfiles de los turistas de dos rutas del vino italiano
title_short	Una comparación entre los perfiles de los turistas de dos rutas del vino italiano
title_full	Una comparación entre los perfiles de los turistas de dos rutas del vino italiano
title_fullStr	Una comparación entre los perfiles de los turistas de dos rutas del vino italiano
title_full_unstemmed	Una comparación entre los perfiles de los turistas de dos rutas del vino italiano
title_sort	comparison between tourists' profiles in two italian wine routes
description	The study presents a comparative analysis of the wine tourism demand characteristics on two Italian wine routes. The research focuses on the more significant aspects that contradistinguish the wine tourists who frequent the Piave Wine Road and the Soave Wine Road, relying on 576 tourists' interviews. Through logistic regression, the identified variables may increase the relative propensity for a wine tourist to choose one or other itinerary. The results confirm a rather significant diversity between the two profiles (84% of cases are correctly classified). They show that the aspects that imply a greater propensity to travel along the Piave Wine Road rather than the Soave one correspond to an elderly foreign, university graduate tourist who have travelled for more than 3 days. This tourist pursues cultural activities, visits friends or acquaintances and tours with them. On the contrary, the latter one is more often preferred by someone aged less than thirty, who has learned of the route on a tourist board. He is less inclined to buy local wines and he spends less than 20 euro per meal. In this road is much more common the tendency to consider the wine tourism experience complete. Understanding the aspects that distinguish own wine tourists from other routes tourists allows Road Associations to position themselves better in an increasingly competitive market, in order to prepare appropriate territorial marketing strategies in relation to the wine tourism target that they intend to reach.
publisher	Facultad de Ciencias Agrarias-UNCuyo
publishDate	2018
url	https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3010
topic	ruta del vino perfil del turista del vino regresión logística wine route wine tourist profile logistic regression
topic_facet	ruta del vino perfil del turista del vino regresión logística wine route wine tourist profile logistic regression
work_keys_str_mv	AT gallettoluigi acomparisonbetweentouristsprofilesintwoitalianwineroutes AT gallettoluigi unacomparacionentrelosperfilesdelosturistasdedosrutasdelvinoitaliano AT gallettoluigi comparisonbetweentouristsprofilesintwoitalianwineroutes
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Una comparación entre los perfiles de los turistas de dos rutas del vino italiano

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