Estrategias comunicacionales y narrativas feministas ante el segundo paro internacional de mujeres: Ni una menos Mendoza, feminismo organizado que se ensancha
On March 8, 2018, the Second International Women’s Strike took place in about 55 countries. In Mendoza, Argentina, the collective Ni Una Menos designed a communication strategy for the strike call that was organized on two fronts: counter-hegemonic, alternative and street communication on the one ha...
Guardado en:
| Autores principales: | , |
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| Formato: | Online |
| Lenguaje: | spa |
| Publicado: |
Facultad de Ciencias Políticas y Sociales
2019
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/millca-digital/article/view/2238 |
| Sumario: | On March 8, 2018, the Second International Women’s Strike took place in about 55 countries. In Mendoza, Argentina, the collective Ni Una Menos designed a communication strategy for the strike call that was organized on two fronts: counter-hegemonic, alternative and street communication on the one hand; and communication for the hegemonic media with authorized voices of specialists with a staggered calendar of entry into the media agenda, on the other. We investigate here, through a dialogue with feminist activists and a discursive analysis of the journalistic coverage; the tools deployed and the unexpected alliances that allowed the urgent issues of the feminist agenda to enter the media propitiating a conversation between hegemonic journalism and feminist activism. |
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