La post pandemia y nuevos hábitos de consumo de productos audiovisuales: Streaming, narrativas transmedia y experiencias personalizadas

In the post-pandemic era, the vertiginous advance of technologies accelerated the change in the consumption habits of audiovisual and cultural products, positioning streaming platforms above traditional television in the preferences of users. At the same time, transmedia narratives offer an immersiv...

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Detalles Bibliográficos
Autor principal: Bolognesi, María Laura
Formato: Online
Lenguaje:spa
Publicado: Facultad de Ciencias Políticas y Sociales 2023
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Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/millca-digital/article/view/5498
Descripción
Sumario:In the post-pandemic era, the vertiginous advance of technologies accelerated the change in the consumption habits of audiovisual and cultural products, positioning streaming platforms above traditional television in the preferences of users. At the same time, transmedia narratives offer an immersive and expansive story for demanding and participatory audiences. These changes bring advantages and challenges that audiences must know to overcome the asymmetric relationships historically posed by traditional media.