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|a Guiltinan, Joseph P.
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|a Administración de marketing :
|b estrategias y programas /
|c Joseph P. Guiltinan, Gordon W. Paul ; traducción, Gloria Elizabeth Rosas Lopetegui ; rev. técnica, Roberto Rosero Hinestroza.
|
| 250 |
# |
# |
|a 5a. ed.
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| 260 |
# |
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|a México :
|b McGraw-Hill,
|c 1998.
|
| 300 |
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|a xxi, 576 p. ;
|c 24 cm.
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| 500 |
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|a Cada capítulo tiene conclusión, preguntas, situaciones de análisis y lecturas sugeridas .
|
| 650 |
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|a Marketing
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| 650 |
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|a Management
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|a Paul, Gordon W.
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