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|a Leal Jiménez, Antonio.
|
| 245 |
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|a Gestión del marketing social /
|c Antonio Leal Jiménez.
|
| 260 |
# |
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|a Madrid :
|b McGraw-Hill,
|c 2000.
|
| 300 |
# |
# |
|a xvii, 208 p. ;
|c 23 cm.
|
| 440 |
# |
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|a McGraw-Hill de Management
|
| 500 |
# |
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|a Resumen y bibliografía al final de cada capítulo.
|
| 650 |
# |
4 |
|a Marketing
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| 650 |
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4 |
|a Marketing social
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| 650 |
# |
4 |
|a Aspectos sociales
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| 866 |
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1 |
|a 2 Ej.
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| 908 |
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| 930 |
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