Marketing /
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Main Author: | |
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Other Authors: | |
Format: | Libro |
Language: | Español |
Published: |
México :
Pearson Educación,
2001.
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Edition: | 8a. ed. |
Subjects: |
Item Description: | CD-ROM contiene información complementaria para el texto, requiere programas Word, Excel y Power Point de Microsoft Office 97 o posterior |
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Physical Description: | xviii, 700 p. : il. ; 27 cm + CD-ROM |
ISBN: | 9702601010 |