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Bibliographic Details
Main Author: Kotler, Philip.
Other Authors: Armstrong, Gary.
Format: Libro
Language:Español
Published: México : Pearson Educación, 2001.
Edition:8a. ed.
Subjects:
Description
Item Description:CD-ROM contiene información complementaria para el texto, requiere programas Word, Excel y Power Point de Microsoft Office 97 o posterior
Physical Description:xviii, 700 p. : il. ; 27 cm + CD-ROM
ISBN:9702601010