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|a Serrano Gomez, Francisco.
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|a Temas de introducción al marketing /
|c Francisco Serrano Gomez.
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| 260 |
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|a Madrid :
|b Esic Editorial,
|c 1994.
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|a 392 p. :
|b il. ;
|c 24 cm.
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|a Colección Universidad
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|a Empresa
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|a Competitividad
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