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ITULSID000854 |
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ITUL |
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20090313102544 |
| 008 |
081006s2007||||mx do f|f |||1|||spa d |
| 020 |
# |
# |
|a 970-26-0770-1, 978-970-26-0770-0
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| 040 |
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|a ITU-LJA
|b spa
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| 041 |
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|a spa
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|a mx
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|a 659.195
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|c 659.195
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| 100 |
1 |
# |
|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Marketing :
|b versión para Latinoamérica /
|c Philip Kotler y Gary Armstrong.
|
| 250 |
# |
# |
|a 11a. ed.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c 2007.
|
| 300 |
# |
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|a xx, 655 p. ;
|c 27 x 21 cm. .
|
| 505 |
0 |
# |
|a Apéndice 1: Plan de marketing
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| 505 |
0 |
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|a Apéndice 2: Cómo medir y pronosticar la demanda
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| 505 |
0 |
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|a Apéndice 3: Aritmética de marketing
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| 505 |
0 |
# |
|a Apéndice 4: Carreras en el marketing
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| 505 |
0 |
# |
|a Referencias
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| 505 |
0 |
# |
|a Glorasrio
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| 505 |
0 |
# |
|a Índice analítico
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| 650 |
# |
4 |
|a Marketing
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| 650 |
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4 |
|a Mercado
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| 650 |
# |
4 |
|a Publicidad
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| 653 |
# |
# |
|a Ventas
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| 700 |
1 |
# |
|a Armstrong, Gary.
|
| 866 |
0 |
1 |
|a 1 Ej.
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| 908 |
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|a IMP
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| 930 |
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|a 4781
|c Ej. 1
|d pre
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| 952 |
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|w 081006
|p ITUL4781
|t Ej. 1
|a ITUL
|b ITUL
|o 659.195 K87
|y IMP
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| 999 |
A |
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|a rita y Manuel
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