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01202Cam#a2200397#a#4500 |
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ITULSID001030 |
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ITUL |
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20090323111706 |
| 008 |
090323s1996||||mx d f| |||1|||spa d |
| 020 |
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|a 968-880-676-5
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|a ITU-LJA
|b spa
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|a spa
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| 044 |
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|a ag
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| 082 |
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|a 659.195
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| 092 |
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|c 659.195
|l K87
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| 100 |
1 |
# |
|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Dirección de mercadotecnia :
|b análisis, planeación, implementación y control /
|c Philip Kotler, Arturo Córdova Just, Marcela Benassini Félix.
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| 250 |
# |
# |
|a 8a. ed.
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| 260 |
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|a México :
|b Prentice Hall Hispanoamericana,
|c 1996.
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| 300 |
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|a xxix, 800 p. ;
|c 27 cm.
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| 650 |
# |
4 |
|a Comercialización
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| 650 |
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4 |
|a Marketing
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| 650 |
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4 |
|a Mercado
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| 650 |
# |
4 |
|a Investigación de mercado
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| 650 |
# |
4 |
|a Producto
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| 650 |
# |
4 |
|a Canales de comercialización
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| 650 |
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4 |
|a Publicidad
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| 650 |
# |
4 |
|a Ventas
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| 700 |
1 |
# |
|a Córdova Just, Arturo,
|e Traductor
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| 700 |
1 |
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|a Benassini Félix, Marcela,
|e revisión técnica
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| 866 |
0 |
1 |
|a 2 Ej.
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| 908 |
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|a imp
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| 929 |
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|a COM
|c FAS
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| 930 |
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|c Ej. 2
|a 2630
|d sal
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| 952 |
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|f COM
|k FAS
|w 090323
|p ITUL2630
|t Ej. 2
|a ITUL
|b ITUL
|o 659.195 K87
|7 1
|y IMP
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| 999 |
A |
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|a rita y Manuel
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