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|a 84-481-0641-5
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|a 659.195
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|c 659.195
|l M145
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1 |
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|a McGoldrick, Peter J..
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|a Comercialización y venta de servicios financieros /
|c Peter J. McGoldrick, Steven J. Greenland, traducción de Gonzalo Gomez.
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| 260 |
# |
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|a Madrid :
|b McGraw-Hill,
|c 1996.
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| 300 |
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|a xxvi, 402 p. ;
|c 24 cm.
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| 440 |
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|a McGraw-Hill de management
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| 501 |
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|a Resumen, preguntas de revisión y bibliografia al final de cada capítulo.
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| 650 |
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4 |
|a Marketing
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| 650 |
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4 |
|a Operaciones financieras
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| 650 |
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4 |
|a Canales de distribución
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| 653 |
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|a Marketing mix
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| 653 |
# |
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|a Mercado financiero español
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| 700 |
1 |
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|a Greenland, Steven J.
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| 700 |
1 |
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|a Gomez, Gonzalo,
|e traductor
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|a 1 Ej.
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|a rita y Manuel
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