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|a 950-9067-51-2
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|a ITU-LJA
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|a 659.195
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|c 659.195
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|a Melnik, Luis.
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|a La publicidad :
|b principios, medios y fines /
|c Luis Melnik.
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| 250 |
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|a 2a. ed.
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|a Buenos Aires :
|b El Cronista Ediciones,
|c 1993.
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|a 278 p. ;
|c 20 cm.
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|a Bibliografía al final del libro.
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|a Marketing
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|a Comercialización
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|a Comunicación
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|a 1 Ej.
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|a rita y Manuel
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