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|a Rapp, Stan.
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|a Ganadores del maximarketing :
|b el nuevo poder ¡preocuparse y atreverse! /
|c Stan Rapp, Thomas L. Collins, traducción de Roberto Andrés Haas García.
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| 260 |
# |
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|a México :
|b McGraw-Hill,
|c 1994.
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| 300 |
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|a xxix, 353 p. ;
|c 24 cm.
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| 650 |
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|a Comercialización
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| 650 |
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4 |
|a Marketing
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| 650 |
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4 |
|a Mercadotencia
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| 650 |
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4 |
|a Ventaja competitiva
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| 653 |
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# |
|a Negocios
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| 700 |
1 |
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|a Collins, Thomas L.
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| 700 |
1 |
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|a Haas García, Roberto Andrés,
|e traducción
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| 866 |
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1 |
|a 1 Ej.
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A |
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|a rita y Manuel
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