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ITULSID001097 |
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ITUL |
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| 020 |
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|a 9684519982
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|a ITU-LJA
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|2 20
|a 659.195
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| 092 |
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|c 659.195
|l R559 Ej. 2
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| 100 |
1 |
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|a Ries, Al.
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| 245 |
1 |
0 |
|a Marketing de guerra /
|c Al Ries y Jack Trout ; prólogo de Raul Peralba Fortuny.
|
| 250 |
# |
# |
|a 1a. ed. rev.
|
| 260 |
# |
# |
|a Madrid :
|b McGraw-Hill,
|c 1986.
|
| 300 |
# |
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|a xvii, 141 p. ;
|c 24 cm.
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| 440 |
# |
0 |
|a Serie McGraw-Hill de management
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| 650 |
# |
4 |
|a Comercialización
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| 650 |
# |
4 |
|a Competitividad
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| 650 |
# |
4 |
|a Estrategia empresarial
|
| 650 |
# |
4 |
|a Mercado
|
| 650 |
# |
4 |
|a Marketing
|
| 650 |
# |
4 |
|a Satisfacción del cliente
|
| 650 |
# |
4 |
|a Administración de empresas
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| 650 |
# |
4 |
|a Planificación estrategica
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| 700 |
1 |
# |
|a Trout, Jack.
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| 866 |
0 |
1 |
|a 4 Ej.
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| 908 |
# |
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|a imp
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| 929 |
# |
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|a COM
|c FAS
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| 930 |
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|a 1207
|c Ej. 2
|d sal
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| 952 |
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|f COM
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|w 071129
|p ITUL1207
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|o 659.195 R559 EJ. 2
|7 1
|y IMP
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