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ITULSID001099 |
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ITUL |
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20090413123807 |
| 008 |
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| 020 |
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|a 9684519982
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| 040 |
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|a ITU-LJA
|b spa
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1 |
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|a spa
|h eng
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|a ag
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| 082 |
0 |
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|2 20
|a 659.195
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| 092 |
# |
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|c 659.195
|l R559 Ej. 4
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| 100 |
1 |
# |
|a Ries, Al.
|
| 245 |
1 |
0 |
|a Marketing de guerra /
|c Al Ries y Jack Trout ; prólogo de Raul Peralba Fortuny.
|
| 250 |
# |
# |
|a 1a. ed. rev.
|
| 260 |
# |
# |
|a Madrid :
|b McGraw-Hill,
|c 1986.
|
| 300 |
# |
# |
|a xvii, 141 p. ;
|c 24 cm.
|
| 440 |
# |
0 |
|a Serie McGraw-Hill de management
|
| 650 |
# |
4 |
|a Comercialización
|
| 650 |
# |
4 |
|a Competitividad
|
| 650 |
# |
4 |
|a Estrategia empresarial
|
| 650 |
# |
4 |
|a Mercado
|
| 650 |
# |
4 |
|a Marketing
|
| 650 |
# |
4 |
|a Satisfacción del cliente
|
| 650 |
# |
4 |
|a Administración de empresas
|
| 650 |
# |
4 |
|a Planificación estrategica
|
| 700 |
1 |
# |
|a Trout, Jack.
|
| 866 |
0 |
1 |
|a 4 Ej.
|
| 908 |
# |
# |
|a imp
|
| 929 |
# |
# |
|a COM
|c PRESTNU
|
| 930 |
# |
# |
|a 3956
|c Ej. 4
|d pre
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| 952 |
# |
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|f COM
|k PRESTNU
|w 071129
|p ITUL3956
|t Ej. 4
|a ITUL
|b ITUL
|o 659.195 R559 EJ. 4
|y IMP
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