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01016Cam#a2200349#a#4500 |
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ITULSID001105 |
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ITUL |
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20090415104930 |
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090415s1991||||xxud g| |||1|||spa d |
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|a 0201629194
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|a ITU-LJA
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|a spa
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|a ag
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|a 659.195
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|c 659.195
|l F724
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| 100 |
1 |
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|a Forman, Andrew M..
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| 245 |
1 |
0 |
|a Mercadotecnia en acción :
|b lecturas y casos /
|c Andrew M. Forman, David W. Cravens, Robert B. Woodruff.
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| 260 |
# |
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|a Delaware :
|b Addison-Wesley Iberoamericana,
|c 1991.
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| 300 |
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|a x, 420 p. ;
|c 26 cm.
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| 501 |
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|a Lecturas y casos en cada capítulo.
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| 650 |
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4 |
|a Marketing
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| 650 |
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4 |
|a Comercialización
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| 650 |
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4 |
|a Publicidad
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| 650 |
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4 |
|a Promoción de ventas
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| 700 |
1 |
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|a Cravens, David W.
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| 700 |
1 |
# |
|a Woodruff, Robert B.
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| 866 |
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1 |
|a 1 Ej.
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|a 0361
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|d pre
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|f COM
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|w 090415
|p ITUL0361
|t Ej. 1
|a ITUL
|b ITUL
|o 659.195 F724
|y IMP
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| 999 |
A |
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|a rita y Manuel
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