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01105nam#a2200373#a#4500 |
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OEOCON001293 |
| 003 |
OEO |
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20170331153641 |
| 008 |
931116s1992 sp |||| ||||||||| ||spa d |
| 020 |
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|a 8476158149
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| 040 |
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|a OEO
|b spa
|c OEO
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|a 658.8.012.12
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| 092 |
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|c 658.8.012.12 G751
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| 100 |
0 |
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|a Grande Esteban, Ildefonso
|
| 245 |
1 |
0 |
|a Dirección de marketing :
|b fundamentos y software de aplicaciones.
|
| 260 |
# |
# |
|a Madrid :
|b McGraw-Hill/Interamericana,
|c 1992c.
|
| 300 |
# |
# |
|a xxviii, 401 p. :
|b diagr. ;
|c 23 cm. +
|e 1 disquete
|
| 500 |
# |
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|a Bibliografía: p. 385-395
|
| 650 |
0 |
4 |
|a Comercialización
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| 653 |
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|a Mercados
|
| 653 |
# |
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|a Demanda
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| 653 |
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|a Consumidores
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| 653 |
# |
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|a Investigación comercial
|
| 653 |
# |
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|a Producto
|
| 653 |
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|a Precio
|
| 653 |
# |
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|a Publicidad
|
| 653 |
# |
# |
|a Ventas
|
| 653 |
# |
# |
|a Canales de distribución
|
| 653 |
# |
# |
|a DIREMARK
|
| 907 |
# |
# |
|a Monograf
|
| 952 |
# |
# |
|f D
|g $ 57 Fecha: 1993
|p OEO47757
|t ej.1
|a OEO
|b OEO
|o 658.8.012.12 G751
|5 2
|y IMP
|w 19931116
|
| 988 |
# |
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|a sibunc
|l 1
|k 47.757
|o 1
|m 21199
|
| 989 |
# |
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|a oresisb
|
| 999 |
# |
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|a Cascallares
|
