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00913nam#a2200337#a#4500 |
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OEOCON001928 |
| 003 |
OEO |
| 005 |
20170331153641 |
| 008 |
950817s1966 sp |||| ||||||||| ||spa d |
| 040 |
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|a OEO
|b spa
|c OEO
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| 080 |
# |
# |
|a 658.8
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| 092 |
# |
# |
|c 658.8 L129
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| 100 |
0 |
# |
|a Lacasa Lera, José María
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| 245 |
1 |
0 |
|a Qué es el "marketing".
|
| 260 |
# |
# |
|a Madrid :
|b Interciencia,
|c 1966.
|
| 300 |
# |
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|a 119 p. ;
|c 21 cm.
|
| 490 |
# |
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|a Enciclopedia para mandos intermedios ;
|v 10
|
| 500 |
# |
# |
|a Bibliografía: p. 119
|
| 653 |
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|a producción
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| 653 |
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|a consumo
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| 653 |
# |
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|a investigación de mercados
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| 653 |
# |
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|a precios
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| 653 |
# |
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|a promoción
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| 653 |
# |
# |
|a publicidad
|
| 653 |
# |
# |
|a distribución
|
| 653 |
# |
# |
|a ventas
|
| 907 |
# |
# |
|a Monograf
|
| 952 |
# |
# |
|f D
|g $ 0,01
|p OEO22769
|t ej.1
|a OEO
|b OEO
|o 658.8 L129
|5 2
|y IMP
|w 19950817
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| 988 |
# |
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|a sibunc
|l 1
|k 22.769
|o 1
|m 22722
|
| 989 |
# |
# |
|a oresisb
|
| 999 |
# |
# |
|a López
|
