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01202nam#a2200397#a#4500 |
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OEOCON001958 |
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OEO |
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20170331153641 |
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950908s1967 xxu|||| ||||||||| ||spa d |
040 |
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|a OEO
|b spa
|c OEO
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080 |
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|a 658.8
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092 |
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|c 658.8 S785
|
110 |
0 |
# |
|a Universidad de Stanford. Escuela para Graduados en Administración de Empresas
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245 |
1 |
0 |
|a Lecturas escogidas en "marketing".
|
260 |
# |
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|a Massachusetts :
|b Addison-Wesley,
|c 1967c.
|
300 |
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|a x, 581 p. ;
|c 24 cm.
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490 |
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|a Administración de Empresas
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500 |
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|a Lecturas seleccionadas por el International Center for the Advancement of Management Education (ICAME)
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500 |
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|a Bibliografía de pie de página.
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653 |
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|a mercadotecnia
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653 |
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|a comercialización
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653 |
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|a consumidor
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653 |
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|a ventas
|
653 |
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|a planeación
|
653 |
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|a mercadeo
|
653 |
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|a producto
|
653 |
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|a precios
|
653 |
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|a distribución
|
653 |
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|a vendedores
|
653 |
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|a publicidad
|
653 |
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|a control
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907 |
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|a Monograf
|
952 |
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|f C
|g $ 0,01
|p OEO23656
|t ej.1
|a OEO
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|o 658.8 S785
|5 2
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|w 19950908
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|a sibunc
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|k 23.656
|o 1
|m 22768
|
989 |
# |
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|a oresisb
|
999 |
# |
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|a López
|