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910808s1965 sp |||| ||||||||| ||spa d |
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|a OEO
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|a 380.13
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|c 380.13 L666 ej.1
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|a Levitt, Theodore
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1 |
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|a Innovaciones en marketing :
|b Nuevas perspectivas de beneficios y expansión.
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| 260 |
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|a Madrid :
|b Ed. del Castillo,
|c 1965.
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|a ix, 267 p. ;
|c 21 cm.
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|a Bibliografía: p. viii
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|a Cambio y estrategia
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|a Tácticas
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|a Marketing centrípeto
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|a ,
|e Trad.
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|a Serra Hamilton, Fernando,
|e Trad.
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|a Monograf
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|f C
|g A 0,01
|p OEO19169
|t ej.1
|a OEO
|b OEO
|o 380.13 L666 EJ.1
|5 2
|y IMP
|w 19910808
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| 989 |
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|a dersis
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