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| LEADER |
01326nam#a2200397#a#4500 |
| 001 |
OEOCON012278 |
| 003 |
OEO |
| 005 |
20170331153641 |
| 008 |
020614sc200 mx |||| ||||||||| ||spa d |
| 020 |
# |
# |
|a 9702601010
|
| 040 |
# |
# |
|a OEO
|b spa
|c OEO
|
| 092 |
# |
# |
|c 658.8 K87 8 ej.1
|
| 100 |
0 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Marketing.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c c2001.
|
| 300 |
# |
# |
|a xviii, 623 p.
|
| 500 |
# |
# |
|a Bibliografía al final de cada capítulo.
|
| 650 |
0 |
4 |
|a Administración
|
| 650 |
0 |
4 |
|a Planificación estratégica
|
| 650 |
0 |
4 |
|a Mercado competitivo
|
| 650 |
0 |
4 |
|a Ventaja competitiva
|
| 650 |
0 |
4 |
|a Canales de distribución
|
| 650 |
0 |
4 |
|a Mercado global
|
| 650 |
0 |
4 |
|a Calidad
|
| 650 |
0 |
4 |
|a Servicios
|
| 650 |
0 |
4 |
|a Marketing
|
| 650 |
0 |
4 |
|a Publicidad
|
| 650 |
0 |
4 |
|a Estrategias competitivas
|
| 700 |
0 |
# |
|a Armstrong, Gary
|
| 700 |
0 |
# |
|a Escalona García, Roberto Luis,
|e traductor
|
| 866 |
0 |
# |
|a 3 ej.
|
| 907 |
# |
# |
|a MONOGRAF
|
| 952 |
# |
# |
|f C subsidio '01
|g $ 63,20
|k Librería Técnica
|p OEO56638
|t ej.1
|a OEO
|b OEO
|o 658.8 K87 8 EJ.1
|5 2
|y IMP
|w 20020614
|
| 952 |
# |
# |
|f C subsidio '01
|g $ 63,20
|k Librería Técnica
|p OEO56639
|t ej.2
|a OEO
|b OEO
|o 658.8 K87 8 EJ.2
|y IMP
|w 20020614
|
| 952 |
# |
# |
|f C subsidio'01
|g $ 46
|k Librería Técnica
|p OEO56718
|t ej.3
|a OEO
|b OEO
|o 658.8 K87 8 EJ.3
|y IMP
|w 20020823
|
| 999 |
# |
# |
|a HINTZE, S.
|
