|
|
|
|
| LEADER |
01136nam#a2200325#a#4500 |
| 001 |
OEOCON012661 |
| 003 |
OEO |
| 005 |
20170331153641 |
| 008 |
030910sc200 sp |||| ||||||||| ||spa d |
| 020 |
# |
# |
|a 8420534439
|
| 040 |
# |
# |
|a OEO
|b spa
|c OEO
|
| 092 |
# |
# |
|c 659.11 B276 ej.1
|
| 100 |
0 |
# |
|a Barrio García, Salvador del
|
| 245 |
1 |
0 |
|a La publicidad comparativa :
|b situación actual y análisis.
|
| 250 |
# |
# |
|a 1. ed.
|
| 260 |
# |
# |
|a Madrid :
|b Pearson Educación,
|c c2002.
|
| 300 |
# |
# |
|a xxii, 184 p.
|
| 500 |
# |
# |
|a Bibliografía : p. 167-178.
|
| 650 |
0 |
4 |
|a Publicidad
|
| 650 |
0 |
4 |
|a Campaña publicitaria
|
| 650 |
0 |
4 |
|a Información al consumidor
|
| 650 |
0 |
4 |
|a Comunicación comercial
|
| 650 |
0 |
4 |
|a Imagen corporativa
|
| 700 |
0 |
# |
|a Luque Martínez, Teodoro,
|e prologüista
|
| 866 |
0 |
# |
|a 3 ej.
|
| 907 |
# |
# |
|a MONOGRAF
|
| 952 |
# |
# |
|f C subsidio 2002
|g $ 14
|k Librería Técnica
|p OEO57536
|t ej.1
|a OEO
|b OEO
|o 659.11 B276 EJ.1
|5 2
|y IMP
|w 20030910
|
| 952 |
# |
# |
|f C subsidio 2002
|g $
|k Librería Técnica
|p OEO57537
|t ej.2
|a OEO
|b OEO
|o 659.11 B276 EJ.2
|5 2
|y IMP
|w 20030910
|
| 952 |
# |
# |
|p OEO57538
|t ej.3
|a OEO
|b OEO
|o 659.11 B276 EJ.3
|5 2
|y IMP
|w 20030910
|
| 999 |
# |
# |
|a López
|
