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|a 970260642X
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|a OEO
|b spa
|c OEO
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|a 659.11
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| 092 |
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|c 659.11
|l R964 16
|a Russell, J. Thomas
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| 100 |
1 |
# |
|a Russell, J. Thomas ,
|4 aut
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| 245 |
0 |
0 |
|a Kleppner Publicidad /
|c J. Thomas Russell, W. Ronald Lane, Karen Whitehill King ; traducción Astrid Mues Zepeda .
|
| 250 |
# |
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|a 16a. ed.
|
| 260 |
# |
# |
|a México :
|b Pearson Educación,
|c 2005.
|
| 300 |
# |
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|a xvii, 766 p.
|
| 500 |
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|a Glosario y notas al final de la obra.
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| 650 |
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7 |
|a Publicidad
|2 Unbis
|
| 650 |
# |
7 |
|a Difusión de información
|2 Unbis
|
| 650 |
# |
7 |
|a Marketing
|2 Unbis
|
| 650 |
# |
7 |
|a Medios de publicidad
|2 Unbis
|
| 650 |
# |
7 |
|a Información
|2 Unbis
|
| 700 |
1 |
# |
|a Lane, W. Ronald.
|
| 700 |
1 |
# |
|a Whitehill King, Karen.
|
| 700 |
1 |
# |
|a Mues Zepeda, Astrid,
|e traductor
|
| 866 |
# |
# |
|a 1 ej.
|
| 908 |
# |
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|a imp
|
| 929 |
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|a COM
|c Librería Técnica
|d $ 99
|
| 930 |
# |
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|a 59214
|c ej.1
|d sal
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| 999 |
# |
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|a López, Cristina
|
