|
|
|
|
| LEADER |
01196Nam#a2200385#a#4500 |
| 001 |
OEOSID000742 |
| 003 |
OEO |
| 005 |
20070410130816 |
| 008 |
070410s2004||||sp frp 001|| spa d |
| 020 |
# |
# |
|a 8420541982
|
| 040 |
# |
# |
|a OEO
|b spa
|c OEO
|
| 080 |
# |
# |
|a 658.8
|
| 092 |
# |
# |
|c 658.8
|l K87 10
|a Kotler, Philip
|
| 100 |
1 |
# |
|a Kotler, Philip.
|4 aut
|
| 245 |
0 |
0 |
|a Marketing /
|c Philip Kotler [y otros] ; traducido por Clara Eugenia Rivera Rodríguez, María de Ancos Rivera.
|
| 250 |
# |
# |
|a 10a. ed.
|
| 260 |
# |
# |
|a Madrid :
|b Pearson Educación,
|c 2004.
|
| 300 |
# |
# |
|a xxvii, 758 p.
|
| 504 |
# |
# |
|a Referencias : p. 707-733.
|
| 650 |
# |
7 |
|a Marketing
|2 Unbis
|
| 650 |
# |
7 |
|a Estrategia empresaria
|2 Unbis
|
| 650 |
# |
7 |
|a Competencia
|2 Unbis
|
| 650 |
# |
7 |
|a Consumidores
|2 Unbis
|
| 650 |
# |
7 |
|a Publicidad
|2 Unbis
|
| 650 |
# |
7 |
|a Ventas
|2 Unbis
|
| 700 |
1 |
# |
|a Armstrong, Gary.
|
| 700 |
1 |
# |
|a Cámara Ibáñez, Dionisio.
|
| 700 |
1 |
# |
|a Cruz Roche, Ignacio.
|
| 700 |
1 |
# |
|a Rivera Rodríguez, Clara Eugenia,
|e traductor
|
| 700 |
1 |
# |
|a Ancos Rivera, María de,
|e traductor
|
| 866 |
# |
# |
|a 1 ej.
|
| 908 |
# |
# |
|a imp
|
| 929 |
# |
# |
|a COM
|c Librería Técnica
|d $ 99
|
| 930 |
# |
# |
|a 59218
|c ej.1
|d sal
|
| 999 |
# |
# |
|a López, Cristina
|
