|
|
|
|
| LEADER |
01512Cam#a2200445#u#4500 |
| 001 |
OPESID011992 |
| 003 |
OPE |
| 005 |
20160811182556 |
| 008 |
|||||||2012 mx ado |r |||1 ||spa d |
| 020 |
# |
# |
|a 9786073212458
|
| 040 |
# |
# |
|a OPE
|b spa
|c OPE
|
| 041 |
# |
# |
|a spa
|
| 044 |
# |
# |
|a ag
|
| 100 |
1 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Dirección de marketing /
|c Philip Kotler, Kevin Lane Keller ; traducido por María Astrid Mues Zepeda y Mónica Martínez Gay.
|
| 250 |
# |
# |
|a 14a. ed.
|
| 260 |
# |
# |
|a Naucalpan de Juárez :
|b Pearson Educación,
|c c2012.
|
| 300 |
# |
# |
|a xxii, 657 p. :
|b il., gráf., fot. ;
|c 27 cm.
|
| 650 |
# |
7 |
|a Mercadeo
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Estudio de mercado
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Comercio
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Consumo
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Marcas
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Oferta y demanda
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Logística
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Gestión de mercados
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Estrategias de desarrollo
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Desarrollo de productos
|2 Tesauro Spines
|
| 650 |
# |
7 |
|a Publicidad
|2 Tesauro Spines
|
| 653 |
# |
# |
|a Clientes
|
| 700 |
1 |
# |
|a Keller, Kevin Lane,
|e Coautor
|
| 700 |
1 |
# |
|a Martínez Gay, Mónica,
|e Traductora
|
| 700 |
1 |
# |
|a Mues Zepeda, María Astrid,
|e Traductora
|
| 866 |
0 |
# |
|a 1 ej.
|
| 908 |
# |
# |
|a IMP
|
| 929 |
# |
# |
|a DON
|
| 930 |
# |
# |
|a 34579
|d pre
|
| 942 |
# |
# |
|c IMP
|
| 952 |
# |
# |
|a OPE
|b OPE
|d 09/04/2014
|f DON
|o 658.8 KOT
|p OPE34579
|y IMP
|i Donación
|k Editorial Pearson
|
| 999 |
# |
# |
|a Claudio Fazio
|
