Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile
This study sought to determine the relative importance of the country of origin in the selection of four foodstuffs (rice, sugar, chicken meat and oil); to identify consumer segments; and to evaluate which sociodemographic variables affect ethnocentrism in food consumption, through a survey responde...
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Facultad de Ciencias Agrarias-UNCuyo
2017
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3084 |
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I11-R107article-30842022-11-09T18:12:10Z "Country of origin" effect and ethnocentrism in food purchase in Southern Chile Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile Schnettler, Berta Sánchez , Mercedes Miranda, Horacio Orellana, Ligia Sepúlveda, José Mora, Marcos Lobos, Germán Hueche, Clementina consumo de alimentos segmentos de mercado origen etnocentrismo Chile food consumption market segments origin ethnocentrism Chile This study sought to determine the relative importance of the country of origin in the selection of four foodstuffs (rice, sugar, chicken meat and oil); to identify consumer segments; and to evaluate which sociodemographic variables affect ethnocentrism in food consumption, through a survey responded by 800 habitual supermarket shoppers in southern Chile. It was determined that the country of origin was the most important attribute in the selection of the four foods. Three consumer segments were distinguished which assigned a different degree of importance to the country of origin, although in two segments the country of origin was highly important in the purchase choice. The consumers of the three segments preferred Chilean foods and expressed a lower preference for food imported from countries that were farther away and more culturally different from Chile. The segments differed significantly in the frequency of purchase of imported foods, reasons for preferring to buy imported foods, and ethnocentrism. It was found that if the respondent was a woman, of older age, belonged to the medium or high socioeconomic level, and had a conservative lifestyle, the probability of being ethnocentric in food consumption increased. Este estudio buscó determinar la importancia relativa del país de origen en la elección de cuatro alimentos (arroz, azúcar, carne de pollo y aceite); identificar segmentos de consumidores, y evaluar qué variables sociodemográficas afectan el etnocentrismo en el consumo de alimentos, a través de una encuesta respondida por 800 compradores habituales de supermercados en el sur de Chile. Se obtuvo que el país de origen fue el atributo de mayor importancia en la elección de los cuatro alimentos. Se distinguieron tres segmentos de consumidores que asignaron diferente importancia al país de origen, aun cuando en dos de ellos el país de origen tuvo elevada relevancia en la elección. Los consumidores de los tres segmentos prefirieron los alimentos chilenos y expresaron una menor preferencia hacia los alimentos importados desde países más lejanos y diferentes culturalmente de Chile. Los segmentos difirieron significativamente según la frecuencia de compra de alimentos importados, razones para preferir comprar alimentos importados y etnocentrismo. Se obtuvo que si la persona es mujer, si es de mayor edad, pertenece al nivel socioeconómico medio o alto y posee un estilo de vida conservador, aumenta la probabilidad de que sea etnocéntrico en el consumo de alimentos. Facultad de Ciencias Agrarias-UNCuyo 2017-12-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3084 Revista de la Facultad de Ciencias Agrarias UNCuyo; Vol. 49 No. 2 (2017): July-December; 243-267 Revista de la Facultad de Ciencias Agrarias UNCuyo; Vol. 49 Núm. 2 (2017): Julio-Diciembre; 243-267 1853-8665 0370-4661 eng https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3084/2234 |
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Universidad Nacional de Cuyo |
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Revistas en línea |
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Revistas en línea |
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Revista de la Facultad de Ciencias Agrarias |
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Revista de la Facultad de Ciencias Agrarias |
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I-11 |
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R-107 |
| language |
eng |
| format |
Online |
| author |
Schnettler, Berta Sánchez , Mercedes Miranda, Horacio Orellana, Ligia Sepúlveda, José Mora, Marcos Lobos, Germán Hueche, Clementina |
| spellingShingle |
Schnettler, Berta Sánchez , Mercedes Miranda, Horacio Orellana, Ligia Sepúlveda, José Mora, Marcos Lobos, Germán Hueche, Clementina Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile consumo de alimentos segmentos de mercado origen etnocentrismo Chile food consumption market segments origin ethnocentrism Chile |
| author_facet |
Schnettler, Berta Sánchez , Mercedes Miranda, Horacio Orellana, Ligia Sepúlveda, José Mora, Marcos Lobos, Germán Hueche, Clementina |
| author_sort |
Schnettler, Berta |
| title |
Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile |
| title_short |
Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile |
| title_full |
Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile |
| title_fullStr |
Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile |
| title_full_unstemmed |
Efecto "país de origen" y etnocentrismo en la compra de alimentos en el sur de Chile |
| title_sort |
"country of origin" effect and ethnocentrism in food purchase in southern chile |
| description |
This study sought to determine the relative importance of the country of origin in the selection of four foodstuffs (rice, sugar, chicken meat and oil); to identify consumer segments; and to evaluate which sociodemographic variables affect ethnocentrism in food consumption, through a survey responded by 800 habitual supermarket shoppers in southern Chile. It was determined that the country of origin was the most important attribute in the selection of the four foods. Three consumer segments were distinguished which assigned a different degree of importance to the country of origin, although in two segments the country of origin was highly important in the purchase choice. The consumers of the three segments preferred Chilean foods and expressed a lower preference for food imported from countries that were farther away and more culturally different from Chile. The segments differed significantly in the frequency of purchase of imported foods, reasons for preferring to buy imported foods, and ethnocentrism. It was found that if the respondent was a woman, of older age, belonged to the medium or high socioeconomic level, and had a conservative lifestyle, the probability of being ethnocentric in food consumption increased. |
| publisher |
Facultad de Ciencias Agrarias-UNCuyo |
| publishDate |
2017 |
| url |
https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3084 |
| topic |
consumo de alimentos segmentos de mercado origen etnocentrismo Chile food consumption market segments origin ethnocentrism Chile |
| topic_facet |
consumo de alimentos segmentos de mercado origen etnocentrismo Chile food consumption market segments origin ethnocentrism Chile |
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