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| LEADER |
00960Nam#a2200349#a#4500 |
| 001 |
ITULSID000377 |
| 003 |
ITUL |
| 005 |
20070911105925 |
| 008 |
070911s1991||||sp d gf| |||1|||spa d |
| 020 |
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|a 8487189776
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| 040 |
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|a ITU-LJA
|b spa
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| 041 |
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|a spa
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| 044 |
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|a ag
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| 082 |
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|2 20
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| 092 |
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|c 659.195
|l O 81
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| 100 |
1 |
# |
|a O'Shaughnessy, John.
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| 245 |
1 |
0 |
|a Marketing competitivo :
|b un enfoque estrategico /
|c John O'Shaughnessy .
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| 250 |
# |
# |
|a 2a.ed.
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| 260 |
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|a Madrid :
|b Díaz de Santos,
|c 1991.
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| 300 |
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|a 603 p. ;
|c 25 cm.
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| 650 |
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4 |
|a Comercialización
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| 650 |
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4 |
|a Canales de distribución
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| 650 |
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4 |
|a Gestión de la producción
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| 650 |
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4 |
|a Gestión de ventas
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| 650 |
# |
4 |
|a Planificación estrategica
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| 650 |
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4 |
|a Marketing
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| 866 |
0 |
1 |
|a 1 Ej.
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| 908 |
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|a imp
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| 929 |
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|a COM
|c PRESTNU
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| 930 |
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|c Ej. 1
|d pre
|a 4133
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| 952 |
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|f COM
|k PRESTNU
|w 070911
|p ITUL4133
|t Ej. 1
|a ITUL
|b ITUL
|o 659.195 O 81
|y IMP
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| 999 |
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|a LS
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