|
|
|
|
| LEADER |
00924Nam#a2200325#a#4500 |
| 001 |
ITULSID000391 |
| 003 |
ITUL |
| 005 |
20070918110440 |
| 008 |
070918s2000||||sp d gr| |||1|||spa d |
| 020 |
# |
# |
|a 8483221780
|
| 040 |
# |
# |
|a ITU-LJA
|b spa
|
| 041 |
# |
# |
|a spa
|
| 044 |
# |
# |
|a ag
|
| 082 |
# |
# |
|2 20
|
| 092 |
# |
# |
|c 659.195
|l K75
|
| 100 |
1 |
# |
|a Kotler, Philip.
|
| 245 |
1 |
0 |
|a Introducción al marketing /
|c Philip Kotler... [ et. al.].
|
| 250 |
# |
# |
|a 2a. ed. europea.
|
| 260 |
# |
# |
|a Madrid :
|b Prentice Hall,
|c 2000.
|
| 300 |
# |
# |
|a xiv, 477 p. ;
|c 27 cm.
|
| 500 |
# |
# |
|a Resumen, bibliografía y temas de discusión al finalizar cada capítulo.
|
| 650 |
# |
4 |
|a Comercialización
|
| 650 |
# |
4 |
|a Comportamiento del consumidor
|
| 650 |
# |
4 |
|a Mercado
|
| 866 |
0 |
1 |
|a 1 Ej.
|
| 908 |
# |
# |
|a imp
|
| 929 |
# |
# |
|a COM
|c PRESTNU
|
| 930 |
# |
# |
|c Ej. 1
|d pre
|a 3587
|
| 952 |
# |
# |
|f COM
|k PRESTNU
|w 070918
|p ITUL3587
|t Ej. 1
|a ITUL
|b ITUL
|o 659.195 K75
|y IMP
|
| 999 |
# |
# |
|a LS
|
