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| LEADER |
01215Cam#a2200361#a#4500 |
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OAR008032 |
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|a 9702601010
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|2 20
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|c 658
|l KOT
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| 100 |
1 |
# |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Marketing /
|c Philip Kotler, Gary Armstrong ; coordinadora de las adaptaciones a Latinoamérica Marcela Benassini ; traducción Roberto Luis Escalona García.
|
| 250 |
# |
# |
|a 8a. ed.
|
| 260 |
# |
# |
|a México, D.F. :
|b Pearson Educación,
|c 2001.
|
| 300 |
# |
# |
|a xviii, 744 p. +
|e 1 CD-ROM
|
| 650 |
# |
4 |
|a Marketing
|
| 650 |
# |
4 |
|a Planificación estratégica
|
| 650 |
# |
4 |
|a Investigación
|
| 650 |
# |
4 |
|a Comportamiento del consumidor
|
| 650 |
# |
4 |
|a Competitividad
|
| 650 |
# |
4 |
|a Promoción de ventas
|
| 650 |
# |
4 |
|a Productos
|
| 700 |
1 |
# |
|a Armstrong, Gary
|
| 700 |
1 |
# |
|a Benassini, Marcela
|
| 866 |
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0 |
|a 1 ej.
|
| 907 |
# |
# |
|a TEXTO
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| 952 |
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|g $ 50.50
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| 952 |
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|a si
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| 999 |
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|a CLAUDIA/PATRICIA
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