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| LEADER |
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|a 9789702615156
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|a 658.8
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|c 658.8
|l L898
|a Lovelock, Christopher H.
|
| 100 |
1 |
# |
|a Lovelock, Christopher H.
|4 aut
|
| 245 |
1 |
0 |
|a Marketing de servicios :
|b personal,tecnología y estrategia /
|c Christopher Lovelock, Jochen Wirtz.
|
| 250 |
# |
# |
|a 6ta ed.
|
| 260 |
# |
# |
|a México :
|b Pearson/Prentice Hall,
|c 2009.
|
| 300 |
# |
# |
|a xx, 648 p. :
|b ill. ;
|c 29 cm.
|
| 440 |
# |
# |
|a Pearson educación
|p área administrativa
|
| 504 |
# |
# |
|a Incluye bibliografía referencia e índices
|
| 650 |
# |
7 |
|a Industrias de servicios
|2 isoc
|
| 650 |
# |
7 |
|a Marketing
|2 isoc
|
| 650 |
# |
7 |
|a Ocupaciones
|2 unbis
|
| 650 |
# |
7 |
|a Gestión
|2 unbis
|
| 653 |
# |
# |
|a Atención del cliente
|
| 700 |
1 |
# |
|a Wirtz, Jochen,
|e colab.
|
| 856 |
# |
# |
|u Tabla de contenidos: http://www.loc.gov/catdir/toc/ecip0618/2006024219.html
|
| 866 |
# |
# |
|a 1 ej.
|
| 908 |
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# |
|a imp
|
| 929 |
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|a COM
|b 25518
|c Ediciones Hector Macchi
|d $196
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| 930 |
# |
# |
|a 61074
|c 1
|d sal
|
| 999 |
# |
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|a Panelo, Sonia
|
