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| LEADER |
00889Nam#a2200277#a#4500 |
| 001 |
OUNR251154 |
| 003 |
OUN |
| 005 |
20140924102510 |
| 008 |
140924s2012 mx 000|0 spa d |
| 020 |
# |
# |
|a 9786074816334
|
| 040 |
# |
# |
|a OUN
|b spa
|c OUN
|
| 092 |
# |
# |
|c 339.138
|l HOF
|
| 100 |
1 |
# |
|a Hoffman, K. Douglas.
|
| 245 |
1 |
0 |
|a Marketing de servicios :
|b conceptos, estrategias y casos /
|c K. Douglas Hoffman y John E. G. Bateson.
|
| 250 |
# |
# |
|a 4a. ed.
|
| 260 |
# |
# |
|a México ;
|a España ;
|a Estados Unidos :
|b CENGAGE Learning,
|c 2012.
|
| 300 |
# |
# |
|a 444 p ;
|c 32 cm.
|
| 650 |
# |
4 |
|a Administración de empresas
|
| 650 |
# |
4 |
|a Marketing
|
| 650 |
# |
4 |
|a Marketing de servicios
|
| 650 |
# |
4 |
|a Calidad de los servicios
|
| 650 |
# |
4 |
|a Estrategia empresarial
|
| 700 |
1 |
# |
|a Bateson, John E. G.
|
| 866 |
# |
0 |
|a 1 ej.
|
| 952 |
# |
# |
|a OUN
|b OUN
|p OUN102230
|y IMP
|d 20140822
|f CAN
|k CENGAGE
|t ej.1
|o 339.138 HOF
|
| 999 |
# |
# |
|a am
|b carga
|
